Murdoch Designs

We all hear that we need to brand our businesses and/or ourselves, but what does that really mean?

A brand, as defined by the American Marketing Association, is a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”

A good brand will clearly deliver the message to your prospective customers that you are the only business or person who can provide them with a solution to their problem. A good brand will connect to your prospective customer emotionally and will motivate them to take action. A good brand will provide credibility and solidify customer loyalty.

Branding strategies must be integrated throughout your business at every point of public contact. Your brand should be top of mind for your customers when they find themselves in need of your products.

A strong brand is invaluable as the battle for customers intensifies daily. Every contact that your customer has with your company and your brand creates and solidifies your customer’s perception of what it means to do business with you . . . it is a promise.

Both of these products have strong branding and a very loyal following.

Recently I took on a new client who owned a start-up company that had very little branding. The company, called Hurricane Group Inc., had an image of a hurricane as seen on radar that they wanted to use. The image of the hurricane was on their website and on their business card.  However, the two had totally different themes and backgrounds. And the colors of the images of the hurricanes were even different. See below how we were able to tie it all together.

As you can see, these products are consistent, across the board. The brand has been established.

Next I designed a product that would be used internally - the guiding principles by which Hurricane Group would conduct business. What better way to guide your employees through the storms they face daily . . . a lighthouse.

"After talking with me, if someone doesn't hire you, they will lose all their joy!"  

                                                                                                                                                 Mike Cheves, CEO Hurricane Group